CAMPAIGN SUMMARY

Sketch ran an experiential activity for High Street Fashion brand Miss Selfridge. This was to mark the switch on of the World famous Oxford Street Christmas lights by pop star Robbie Williams.

WHAT WE DID

Experiential Activity

Set Build and Development

IN DETAIL

We provided over 4,000 LED silk gold helium balloons to the pouplar high street brand

Contestants from the hit show ‘Britain & Ireland’s Next Top Model’  handed out the glamorous balloons.

Lucky passers by were not only treated to a chance encounter with the girls from the series, but each balloon had a discount ‘treat’ attached on the bottom.

There was a great buzz through out the event with the balloons popping up all around the London streets and on the tubes.

The event generated great footfall in store and there was a great reaction to the activity online via Twitter and Facebook

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