Their brief to us was to create an authentic, immersive NYC experience in the heart of Canary Wharf, near the 8 Harbord Square apartment buildings. We considered all the senses when creating this experience from sights and sounds even through to tastes and smells!

The experience consisted of a number of set builds, including a bespoke ‘Welcome to New York’ truss sign, inspired by the entry roads to the city, a replica subway station that hosted street performers such as breakdancers, saxophonists and a steel band. We also produced a brownstone stoop set that provided an excellent and popular backdrop for UGC across numerous social channels.

As well as the sets, we hired in a number of unique props to add to the New York feeling. We sourced 2x retro yellow taxi’s that were parked within the area, as well as a newsstand that handed out bespoke ‘I <3 CW’ merchandise and newspapers! In addition to this was a giant, yellow, American school bus that served slices of New York style pizza and a hot dog stand giving away free hot dogs!