Autograph Collection Unpacked. A giant 5m piece of luggage, that had key experiences from a number of their hotels bursting out of it. From a thermal spa cave, with free massages, to a personal photographer and even the signature spiced wine blend from one of the ski resorts.

To build a deeper connection with consumers, we also ran a series of creative workshops for targeted consumers – Olive Oil Tasting, Watercolour Painting, Whiskey Tasting, Crystal Talks and Origami – each again bringing to life key experiences at some of the Autograph Collection properties.

To drive enquiries and bookings we ran a competition, via branded luggage tags, that were distributed at our stunt and workshops. We also provided links to each of hotels, via QR codes throughout the activation.