CAMPAIGN SUMMARY

Create a viral video using a hidden camera prank to promote the airing of hit TV show “How to Get Away with Murder”.

WHAT WE DID

Plot & script creation for viral video

Filming licenses & permits

Film crew, editing & post production

Location sourcing

Hidden camera installation

Onsite logistics

IN DETAIL

Sketch worked with Alfred London to produce the viral film for “How to Get Away with Murder”. A Sketch camera team set up hidden cameras in an apartment in London.  The script involved a prankster pretending to be involved in a serious crime.

Sketch recruited pranksters to lure their clueless friends or “marks” to the unsuspecting apartment.  Pranksters then left the “marks” alone in the apartment where they would find counterfeit money, bloodied clothes and even a murder weapon!

Whilst the “marks” were left alone they would also be visited by two plain clothed police officers, both trained actors of course.

Afterwards the prank was revealed to the “marks” with a variety of reactions all caught on camera for the viral film.

The Viral received press coverage via The Mail Online, Metro, Daily Mirror

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