CAMPAIGN SUMMARY

PR stunt & photoshoot to promote the launch of the Dot London Awards for small business in London.

WHAT WE DID

Prop design & build

Location & license booking

Onsite logistics

Installation

Transportation & storage

IN DETAIL

Sketch were approached by Premier to assist them on of the launch of the new Dot London Awards for small businesses based in our Capital. Our brief was to provide and install giant 8ft letters that would be used as the all-important backdrop for the Dot London Awards photo shoot.  The photo shoot took place first thing in the morning at London’s Jubilee Gardens with the iconic London Eye in the background.

Head judge of the Dot London Awards, Sarah Willingham, from BBC Two’s Dragons’ Den led the launch posing with business owners and fellow judges including Chloe Macintosh of Made.com, Nick Miller of Meantime Brewing Company and Lorne Vary of Brompton Bicycles to name a few.

The Sketch team managed transport, logistics, storage and installation of the huge props on the shoot day.

Coverage Included: Sky News, Evening Standard

Social Media: #DotLondonAwards

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