CAMPAIGN SUMMARY

To design giant ice sculptures with luge for Dole smoothie distribution.

WHAT WE DID

Prop design

Transportation & installation

Staffing

Smoothie production & distribution

Onsite logistics

IN DETAIL

We worked with Threepipe on a fun & chilly project to promote Dole‘s new frozen fruit packs.   We created 3 giant fruit shaped ice sculptures from which 3 different flavoured fruit smoothies were poured through a luge hidden within the ice sculptures.

Smoothie flavours included triple berry, pineapple or raspberry  made from Dole’s frozen fruit and 3000 free smoothies were given away to commuters & passers-by on the Southbank to encourage customers to live healthier lives.  Visitors were also encouraged to snap a selfie with the giant ice sculptures and upload them to their social channels.

Sketch designed the ice sculptures as well as managing the smoothie production and distribution.  All onsite logistics including transportation and installation of the ice sculptures was managed by Sketch.  In addition we provided all the staffing for the job on the day.

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