CAMPAIGN SUMMARY

To create a Twitter activated Appletiser fountain made from iconic green Appletiser bottles.

WHAT WE DID

Prop design & build

Installation

Onsite logistics

Twitter interface creation

Transportation & storage

Technical support

IN DETAIL

Sketch were delighted to work on a fabulous project with Brands2Life for Appletiser.  Appletiser being the official soft drink of Ascot Racecourse they wanted to create a talking piece for the King George VI race weekend.  The brief was to create an eye-catching Appletiser fountain made of the iconic green Appletiser bottles.  The Appletiser fountain was also fitted with Twitter interface technology allowing visitors to send tweets that would change the water jets and flow.  Visitors could tweet @Appletiser with either #blackcurrent #pomegranate or #apple to alter the fountains functions.

The Sketch team designed and built the interactive emerald fountain complete with Twitter interface.  The fountain was constructed of 13 layers, measuring 2.6 metres high and allows 1,300 litres of water to flow through the structure at any one time.   Sketch installed the Appletiser fountain outside the grandstand for a photo shoot with model & TV Presenter Jodie Kidd.

Sketch then moved the glass structure inside ready for the first day of racing.  Sketch provided full logistical & technical support for the duration of the project.

Coverage: Daily Mail Online, Belfast Telegraph, BT.com, MSN, Yahoo

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