To build a lighting installation to mark the release of the Norwich star’s hit movie Alan Partridge: Alpha Papa on Blinkbox


Set design & build

Creative visuals

Location sourcing

Lighting & pyrotechnic design and management

Permits & licenses

Crowd control & security


Sketch worked with Taylor Herring to create an Alan Partridge themed Christmas Lights extravaganza.  Sketch designed and built a 30ft high illuminated light sculpture of Alan Partridge’s face.  The face was suspended from 15 tonnes of scaffolding and was programmed to lip-sync the lyrics in time to Roachford’s 80s hit “Cuddly Toy”.

BT Sport anchor Jake Humphrey joined the crowds to turn on the Christmas lights.

The Norwich crowd were wowed with a pyrotechnic display with a dramatic finale of Alan shooting lasers from his eyes. 80ft giant dancing Alan’s were also projected across the town centre throughout the evening.

The supporting structure utilised 500 meters of light rope with over individual 10,000 lights.

The event resulted in 8,000 residents gathering for the Christmas lights switch on, multiple national press, Youtube video gained nearly 500,000 views and counting. View it here here

Dear people of Norwich, and to a lesser extent anyone here from Suffolk – welcome! I’m genuinely heartbroken not to be there with you, but it’s quiz night at the Rose & Crown and I’m the designated driver. You’re about to witness the biggest turning-on of lights since the end of the three-day week. The electricity used to power the illuminations is enough to run a trouser press for over 25 years. Instead, it’s powering an LED effigy of my face and body, lighting up the Christmas night just as the archangel Gabriel did over 2,000 years ago. I hope you have a wonderful festive season. A-ha

Simon Greenall, Partridge’s co star Michael