This bank holiday weekend (25/26th May) saw Sketch along with Colombus Comms helping Phones 4 U to launch the UK’s first ever Silent Smartphone Cinema to celebrate the release of the new Sony Xperia Z2, the sleek, slim smartphone from Sony packed with the latest technology and an easy to use interface.
The hi-resolution 5.2” HD screen paired with Sony’s noise-cancelling earphones provided the perfect viewing experience to watch the latest blockbusters in the sumptuous screening room of The Soho Hotel. Those who attended were treated to a choice of 20 of the latest blockbusters, including Frozen, Gravity, Anchorman 2 and Carrie, to view on their personal Xperia Z2 handsets whilst indulging themselves on the complimentary refreshments, without any disturbance from the rustling of packets or the slurping of drinks. We designed branded popcorn boxes to give viewers the authentic cinema experience while the phone was held in the custom made, hands-free stand attached to each seat. The reaction of those in attendance was resoundingly positive with one woman commenting, “I forgot I was watching the film on a phone”.
The fully immersive nature of viewing the film without interruption allowed viewers to let themselves be absorbed by the film, many not realising they were singing along to Frozen or crying at Django Unchained until they unplugged their earphones and heard others doing the same. The icing on the cake was the opportunity for attendees to win an Xperia Z2 and an Xperia Tablet. The eagerness of people to enter was a testament to the balance between ability and ease of use that the Xperia Z2 provides.Tags: brand, Cinema, Films, Free, Hi-tech, Hotel, london, Phones4U, Popcorn, PR, Sketch, Smartphone, Soho, Sony, Technology, Xperia, Xperia Z2