How to Plan Your Summer Brand Activation

Published on 21 February 2022

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With the COVID restrictions in the UK looking like they’ll be coming to an end, and the winter months soon to be behind us, it’s time for brands to start looking ahead and planning brand experiences for the summer of 2022…

Why You Should Start Planning Now:

It’s no secret that the opportunity for the world get out and have irl experiences has dwindled with the onset of the coronavirus pandemic. Safety restrictions and distancing measures have long since affected the ability for brands to provide this through brand activations and experiential marketing strategies.

With the UK government close to announcing the end of COVID restrictions, you can be sure to anticipate a vast upward trend in the number of brand experiences this summer, as well as the consumer appetite for brand activations of this nature.

To create and execute a successful brand activation takes months of preparation and planning, thus there is little time to waste if kickstarting your summer brand activation this 2022. You’ll also have to consider the availability of venues and event staff, both of which will be getting booked up very quickly by proactive brands.

Things to Consider when Preparing a Brand Activation:

There are many elements and variables to factor in when planning your experience, many of which may not spring to mind at first for those new to event planning. Here’s a quick list of the most common;

  • Finding and booking a location/venue
  • Organising event staffing
  • Health and Safety documentation/insurance
  • Creating and implementing venue design & layout
  • Event photography
  • Licensing

(and many, many more!)

Bring your Brand Activation to Life this Summer 2022:

If you’re looking to activate a brand experience this year, you’re already one foot in the right direction! As one of the most experienced and recognised brand activation agencies in the UK, we can help you bring your idea to life – creating a brand experience that people want to attend and share.

Whatever the experiential concept, you can reach us to discuss your ideas further using our contact page, e-mailing us at [email protected] or calling us on 01273 749 000. We look forward to hearing from you!