Using AI in the Events Industry

Published on 12 May 2023

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The events industry is constantly evolving, and the use of AI is set to revolutionise the way events are organised and experienced. With the advent of new technologies and the increasing use of digital tools, the industry has transformed significantly over recent years. One of the most significant innovations in the world, right now, is artificial intelligence.

What is AI?

Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence, such as learning, problem-solving, decision-making, and language understanding. AI technology involves the use of algorithms, statistical models, and machine learning techniques to enable computers to learn from data and make predictions or decisions based on that learning.

While AI is still in its early stages in the events industry, it has the potential to transform the industry and make events more engaging, efficient and innovative. As AI technology continues to develop, we can expect to see more innovative uses of AI in the events industry.

Here are some of the ways AI is currently being used:

Event Personalisation

One of the most significant benefits of AI in the events industry is its ability to personalise the event experience for attendees. By leveraging data on attendees’ preferences, interests, and behaviour, event organisers can create customised experiences that cater to their specific needs.

For example, AI-powered chatbots can help attendees navigate events and provide personalised recommendations based on their preferences. Attendees can also receive personalised event schedules and notifications based on their interests, ensuring they never miss something they’d be particularly interested in.

AI Event Design

Whilst the majority of AI’s applications are mostly functional, artificial intelligence can also be harnessed in creative ways to produce beautiful imagery and designs.

AI image generation has been a popular and current topic in the discussions surrounding artificial intelligence. The way it works is by using machine learning algorithms to create new images that do not exist in the real world. This involves drawing information from databases that contain real images.

The most famous AI art image generator is called ‘Midjourney’. Midjourney is an AI-powered platform that allows users to generate images from ‘prompts’. The user will type in what they want to see and the programme generates a selection of images that match the user’s prompts.

This technique was used for Moncler Genius’ Moncler World event, as all the content on the screens within the event was generated using Midjourney – to stunning effect! Check out the video below, to see how it looked…

AI Event Staffing

One of the more interesting and unexpected uses of artificial intelligence in events is actually using AI as a member of the event team!

Forward-thinking event organisers are using AI technologies such as robot bartenders to serve drinks to their guests. Of course, they do not have the creative flair, panache and personality of a highly-skilled human bartender, but it is quite fun to have your drink served by a mechanical arm.

A nightclub in Prague is reported to be the first music venue to have ‘employed’ a robot DJ to provide the soundtrack for their guests! Again, it wouldn’t provide the same type of atmosphere as a top DJ who has mastered the art of reading the crowd, but it’s certainly something you’ll remember for a long time.

What are the benefits of using AI in events?

Improved User Experience

UX (or user experience) is usually the main factor that determines the success of an event. Have your guests enjoyed themselves at your event? Did they get something out of it? These are questions that AI can help ensure the answer is “YES” by individually tailoring the user experience, providing memorable moments of entertainment or taking the visual production to another level.

Generating Buzz

Innovation disrupts and AI is one of the hottest topics in the world of technological innovation. Utilising AI at your events is a near guaranteed way to maximise media interest and the talkability of your event. This is key to generating post-event reach through PR, socials and word-of-mouth.

How can I utilise AI for my events?

As we hope you have gathered from this article, there are many ways in which artificial intelligence can be harnessed when planning and executing events. If you’re looking to execute an AI-led event, then we’d encourage you to get in touch with us via our contact page. We’d love to discuss your requirements and help you bring your event to life! Alternatively, you can give us a call on 01273 749 000. We look forward to hearing from you.

P.s. this blog post was co-written by AI