Taylor Herring briefed us to create this giant Mona Lisa, featuring that famous face of on a gargantuan easel.
The canvas itself is 5 x 7 m, measuring in at 85 times larger than Da Vinci’s original which resides in Paris’s Louvre Museum.
The canvas, which features 84 images taken by entrants to a national competition, was created to mark Sky Arts’ Portrait Artist of the Year series, which is due to air on Sky Arts 1 HD.
The giant Mona Lisa was revealed in Clapham Common after being declared as Britain’s favourite portrait.
The complete structure weighs three tonnes and is anchored by an extra 12 tonnes of ballast to prevent it being blown away.
The canvas was created by Brighton based multimedia artist Quentine Devine. It features 84 individual self-portrait images submitted by entrants to the Sky Arts’ Portrait Artist of the Year competition.
Artist Devine explained “Updating Da Vinci’s masterpiece to a 21st century digital piece of art has been one of the largest scale digital art projects I’ve worked on in my 13 years of being a multimedia artist”.
Definitely a large scale affair – this giant Mona Lisa is on the largest easel displayed in Europe!
2013, art, Experiential, instillation, london, PR, PR Stunt, Sky Arts