McCain Teatime Takeover

September 7, 2015 - 2 minutes read




Over the last few weeks Sketch have been extremely busy making magic happen! We were thrilled when we were approached by Freuds to execute a wonderful brief for their client McCain.


McCain launched a McCain Teatime Takeover competition on their Facebook page giving families the chance to transform their kitchen into a fairy tale wonderland for their children.  OK! Magazine also promoted the competition in the magazine and on its Facebook channel.


The idea was to give one family the teatime of a lifetime and one their children would never forget and capture the children’s reactions to their new kitchen in a video that would be used as a viral campaign online.


As soon as the McCain Teatime Takeover competition winner was selected Sketch began work designing the fairy tale kitchen.  The bespoke kitchen was created to sit on top of the existing kitchen so it was easily returned to its original state.


mc before_small





To ensure the room had entirely unique features the Sketch team started work designing and creating the bespoke makes.  These included a fairground mirror door, sweeping broomstick, independently opening and closing drawers.


The kitchen floor was covered in fake grass then filled with real rabbits, a giant beanstalk, a wishing well, toadstools, fairies, deer and finished off with a Wizard and Fairy.




Our hidden film crew were on set filming the build & reveal to the winning family.  The film crew used a mixture of drones, Go Pro’s and traditional camera equipment to secretly capture the journey home into their new magical wonderland.  The children’s gob-smacked reactions were priceless and the family definitely had a Teatime Takeover to remember.


The video has had 400,000 Facebook views to date!


See……dreams really do come true!













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