Nokia have created their own take on the Oxford Street Christmas lights, with a premium spot in one of the windows of Selfridges’ flagship store.
Selfridges’ theme for this year is ‘enchantment’ and so Nokia have produced an interactive, enchanted forest window display to promote their own latest Window’s phone; the new Nokia Lumia 820.
In another example of brands using social media to turn consumers into advocates, passersby are encourages to tweet #switch @nokia_UK to start a mini light show sequence in the window.
Of course #switch is an apt command for turning on the lights, but are Nokia also perhaps trying to make a point about switching from an iPhone?
Most smartphones really have to push to stand out from iPhones, as well as other phones in the market. Those that pre-order the Nokia Lumia 820 will get a matching Nokia Purity Pro headset – a bit of kit worth £199. But are the freebies are the interactive window enough to make people #switch?
Tags: #switch, Christmas, christmas lights, enchantment, ineteractive, iphone, marketing, Nokia, Nokia Lumia 820, Oxford Street, Purity Pro, Selfridges, social media, twitter, window display