As the page of 2020 turns to the new year, it’s clear to see that coronavirus restrictions won’t be going away any time soon. However, it doesn’t mean that the marketing industry will be going dry this January – in fact, the new year provides a great opportunity to go about marketing in a much more creative way. Since the first COVID regulations were implemented in the UK, we’ve delivered a variety of successful campaigns across the country, under varying levels of restriction. So, we wanted to share our experience of, not only what is still possible, but also what is effective and what gets results!
CONTENT IS KING!
The importance of social media content has been on the rise since its inception and is growing at hyper speed. However, due to the global pandemic, access to the outside world has been temporarily restricted. Now, our strongest connection to it is digital. Because of this, creative content plays an even more important role in marketing campaigns.
Content campaigns are able to be so varied in nature, depending on the message being pushed, the audience being targeted and the scale of the production budget. To make sure your content stands out, you should have a clear and consistent message that is targeted to the right demographic. Once that is done, your content production needs to be top notch… there’s a lot of competition out there!
You can see the case study for our Elves Behavin’ Badly content campaign here…
INFLUENCER MARKETING
The power of the influencer (not to be confused with ‘influenza’) is rapidly growing in the world of online marketing. Almost to the point that it has become a necessary component of many successful campaigns as opposed to being a ‘nice-to-have’ feature. The service that influencers provide acts as a springboard for your campaign by targeting a specific audience and significantly amplifying the reach and engagement figures.
With people now being kept indoors, influencers engagement and reach statistics are on the rise even further. On top of this, many social media platforms (most notably; Instagram) are turning towards a more commerce-focused approach. Thus, the ROI from influencer marketing is greater than it had ever been before the pandemic struck!
Have a look at our Oral-B campaign. This is one way you can utilise influencers for your brand activity…
DISRUPTIVE INSTALLATIONS
Whilst the regulations limit your possibilities with physically interactive and live, experiential events, your brand still has the opportunity to exploit the benefits of doing a PR stunt!
You may initially feel like a PR stunt, when there’s no footfall, seems like a counterproductive concept. However, this is where content saves the day…
We’ve executed a number of outdoor stunts for some of our clients – that have been seen by millions of people – by producing high quality content that attracted not just to be used on both earned and owned digital/social channels, but also attracted a lot of media interest
So, whether your brand is looking to make a bold statement with a disruptive installation, or you need to create excitement and anticipation for a new product launch – don’t let yourself limit the options you have when it comes to marketing. There are plenty of inventive and effective ways to get people talking about your brand whilst lockdown regulations are in place.
Check out this nationwide campaign we recently did for Netflix…
CREATING YOUR OWN CONTENT
One of the best things about creating content is that it’s a thoroughly enjoyable process in which you can have a lot of fun and experiment with your creativity at each stage of the process. When you first start out, it can be quite a challenging task. Content production is complex and creating high quality content is a specialist job. A lot of equipment, experience and expertise is needed to achieve a high standard of production.
If you’re a brand that doesn’t have an in-house creative team, you can get in touch with us today and we’d be more than happy to discuss your requirements for any marketing plans you have set for the new year. Be it content, PR stunts, influencer partnerships… we’d love to hear from you and show you how we can help, by taking your concept from Sketch to reality!
Visit our contact page to get in touch, or call us directly on 01273 749 000. We look forward to hearing from you!
