What we did

  • Design & Idea Creation
  • Bespoke Robot Production
  • Event Staffing & Management
  • Overnight Event Film Edit
  • Route Planning and Scheduling
  • Drone and Robot Piloting
  • Mock Up & Visuals
  • Event Photography

Oral-B iO Drone Deliveries

We were appointed by Saatchi & Saatchi to design and execute a PR stunt for the release of Oral-B’s brand-new, high-tech Oral-B iO toothbrush. We came up with the idea of sending out a fleet of Oral-B’s very own delivery drones and robots to deliver the product to press & influencers …

In Brief

As this current global pandemic crisis continues, we needed to ensure that these Oral-B iO toothbrushes were delivered to recipients with absolutely zero human contact, in order to maintain the social distancing guidelines initiated by the government …

In Detail

Oral-B released a new toothbrush in their iO series; with wi-fi connectivity, digital screen interface and 3D tooth mapping it is, without doubt, the most technologically advanced in its market today.

We were challenged to launch the product with a complimentary degree of technological innovation, all whilst keeping within the government guidelines of COVID induced social distancing… so we came up with the Oral-B iO Delivery Drones concept. A high-tech method of delivering their toothbrushes whilst eliminating human-to-human contact

Over the course of 4 days, 50 deliveries of the brand-new iO toothbrush were made across the UK by the Oral-B drone and robot fleet. We fitted the drones with bespoke-made delivery mechanisms that enabled them to carry the package, through the air, to our recipient’s doorstep and unload the delivery. The robots were designed with a magnetic mechanism that popped the top open revealed its delivery contents to the recipient as it reached their doorstep, enabling them to take their package straight from the bot.