Venus Girls Bathroom Party – https://www.instagram.com/p/DMXa9Nrsav5/?img_index=1
In today’s fast-moving digital landscape, influencer marketing has evolved beyond static posts and hashtag campaigns. Brands are increasingly turning to influencer events—immersive, shareable experiences that place products directly into the hands (and feeds) of key tastemakers. At Sketch Events, we specialize in turning bold ideas into unforgettable brand moments, and influencer events have become a core part of how we deliver impact.
Why Influencer Events Matter
Unlike traditional influencer marketing, which often relies on remote product placements or unboxing videos, influencer events are designed to create emotional, real-life connections between influencers and the brand. These experiences spark organic social sharing, boost visibility, and often result in long-term partnerships between influencers and the brands they love.
Whether it’s an exclusive pop-up, a high-energy festival activation, or a bespoke product sampling experience, our goal is always the same: to curate authentic moments that resonate both on-site and online.
A Look at Some of Our Favourite Influencer Events
🎧 Club JBL London
A vibrant takeover in the heart of Soho, Club JBL was a celebration of sound, style, and self-expression. We brought together key influencers and press for an immersive audio experience powered by JBL’s cutting-edge tech. With live DJ sets, interactive zones, and custom content moments, this event was built for social sharing from the ground up.
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💄 e.l.f. Cosmetics – Express Your e.l.f. Pop-Up
This colourful, creativity-driven pop-up was designed to let influencers and fans express their individuality with e.l.f.’s vibrant product range. From interactive makeup stations to Instagrammable backdrops, the event delivered highly engaging UGC across multiple platforms.
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💅 Cider – Styling Suite Pop-Up
Influencers were invited to a luxurious Cider Styling Suite where they could explore the brand’s latest looks with the help of stylists, photographers, and glam stations. It was the perfect fusion of fashion and content creation, tailored for TikTok and Instagram.
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🎪 Cider x elrow Festival Activation
As part of the colourful chaos that is elrow, our activation for Cider was bold, vibrant, and completely unforgettable. Festival-goers and influencers alike were drawn into a branded world of fun, photo ops, and fashion—all while capturing the experience for their followers.
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🛁 Venus x Girl’s Bathroom Party
To celebrate 25 years of Gillette Venus, we transformed a Soho venue into the ultimate Girl’s Bathroom Party—an immersive, playful activation filled with personalised razors, steamy photo moments, and a surprise appearance from TikTok’s GK Barry. From design and build to logistics, every detail was crafted to reflect Venus’s empowering, feminine energy and give influencers a night to remember.
Turning Moments into Movements
What makes an influencer event successful isn’t just the attendance or the photos—it’s the lasting impact. When done right, these experiences extend far beyond the event itself, fueling brand loyalty, sparking conversation, and increasing reach across digital platforms.
At Sketch Events, we combine creativity, strategy, and flawless execution to craft events that connect. If you’re looking to build an influencer experience that drives buzz and builds real relationships with your audience, we’re here to make it happen.
