What we did
Location Sourcing
Brand collaboration
Concept design & Visualisation
Event production & Build
Install & Logistics
Drinks catering
Event Staffing & Management
Talent Liaison
Photography
Cider x Elrow: Festival Activation
This summer Cider went to Elrow Town, London. The perfect chance to show off their new festival collection and invite selected influencers to enjoy the festival, courtesy of Cider, at their branded VIP activation.
In Brief
Cider were looking to showcase their festival edit live and direct this festival season, and came to us to help them bring this to life. We designed, produced and installed a branded pop-up in Elrow Town, London’s VIP area. The modular cube structure, complete with internal and external photo opportunities, a bar, a makeover zone and comfortable seats for guests to relax away from the chaos of the festival to capture, edit and upload content in their Cider outfits.
In Detail
We designed and installed a modular, outdoor structure with Cider-branded graphic panels and a huge, cuboid lightbox (that sat on top and was visible to those in general admission) in the VIP area of Elrow Town, London. The interior of the structure was designed to ensure invited influencers had numerous content opportunities to utilise, from velvet chairs, to a sparkly foliage scene with integrated make-up mirrors and much more!
We continued the hugely popular ‘drippy-disco’ theme from our previous Cider pop-up event utilising bespoke-made disco balls, disco apples and even some little disco mushrooms. The interior of the activation was only accessible to invited guests, whom we kept entertained with music and drinks from our bar. We also kept passers-by engaged with a photo backdrop and competition to win a £100 Cider voucher by sharing to Instagram stories and tagging Cider.
