2024 has been a groundbreaking year for innovative OOH advertising, with campaigns that have captivated audiences and left lasting impressions. From iconic global events like the Paris 2024 Olympics to impactful social initiatives, brands have increasingly leveraged OOH to tell unique stories, enhance experiences, and make a memorable impact. In this post, we’ll showcase the best OOH campaigns of 2024, with a special focus on our own contributions and how we help brands harness the full potential of OOH advertising to engage and inspire.
Paris Olympics Hospitality: 100 Days to Go – Creating the Ultimate Olympic Experience
As the Paris 2024 Olympics approached, On Location partnered with us to promote their exclusive hospitality packages. The campaign’s objective was to generate excitement and drive awareness about the once-in-a-lifetime opportunity of attending the Olympics, with luxury accommodations, fine dining, and VIP access to world-class athletic performances.
Our team brought this OOH campaign to life with a large-scale stunt activation. From concept creation and ideation to final OOH creative production, we focused on delivering an unforgettable experience. We designed immersive installations that captured the goosebump-inducing moments of the Games, while emphasizing the luxury and exclusivity of the hospitality packages. Strategic OOH placements and visual design ensured that this campaign resonated with audiences, blending the excitement of the Paris Olympics with the allure of high-end experiences.
This campaign earned widespread recognition and press coverage, including front-page placement in The Times, features on the BBC Breakfast show, ITV News, Channel 5 News, and major publications like Tatler, Condé Nast, and MailOnline, with coverage reaching as far as Australia and Asia.
Key performance highlights include:
- Campaign reach of up to 1.4bn+ (based on circulation and viewership)
- UK e-commerce sales surged by 76% during the week of the stunt
- Web traffic in April almost doubled compared to March
- Lead generation increased, with 1,279 UK leads in April (up from 951 in March)
- B2B revenue in the UK rose by 21% MoM, proving the campaign’s ability to drive both awareness and business growth.
Learn more about the Paris Olympics Hospitality project here
GambleAware: Clouded Billboard – Shattering the Stigma of Gambling Harm
In 2024, GambleAware partnered with us to challenge the stigma around gambling addiction and raise awareness of its harmful effects. The task was to create an OOH campaign that conveyed the emotional struggle of gambling addiction in a way that would resonate deeply with the public.
We created the Clouded Billboard, a striking installation symbolizing the confusion and mental fog experienced by those affected by gambling. Our team managed every aspect of the campaign, from location booking and prop design to set development and logistics. The billboard was strategically placed in Birmingham, chosen for its high levels of gambling harm, with 38,000 adults affected—55% higher than the Great Britain average. This made the campaign even more impactful and relevant to local audiences.
This OOH campaign proved to be a powerful example of how out-of-home advertising can be used to address critical social issues and drive change.
Learn more about the GambleAware project here
Apple: Made on iPad – Creativity Meets Sport at the Paris Olympics
While Apple was not an official sponsor of the Paris 2024 Olympics, its Made on iPad OOH campaign made a major impact. The activation featured whimsical illustrations by French artist Simon Landrein, showing “athletes” in everyday, quirky situations—such as grocery weightlifting or playing tennis.
Our Paris Olympics activation perfectly complemented this campaign. By combining sport-inspired visuals with Apple’s creative messaging, this campaign demonstrated the power of contextually timed OOH advertising. Apple’s playful and vibrant visuals caught the attention of pedestrians and commuters, making it a standout example of creative OOH in action.
Learn more about the Apple campaign here
Nike: Run – A Marathon of Emotional Connections
Nike’s OOH campaign for the NYC Marathon 2024 focused on the emotional journey of marathon runners. Despite New Balance being the official sponsor, Nike’s minimalist yet powerful OOH ads created a profound impact by resonating with participants. Simple yet evocative phrases like “Running is awful. I love it,” and “You’ve come hundreds of miles to get here. Only 26.2 to go,” struck an emotional chord with runners.
Nike’s campaign showed how OOH advertising can forge emotional connections by focusing on the experience rather than just the product, enhancing the race day experience for both participants and spectators alike.
Learn more about the Nike campaign here
Paramount: Mean Girls – Nostalgia on the Move
In 2024, Paramount used OOH advertising to tap into the Mean Girls nostalgia with a creative campaign promoting the release of Tina Fey’s musical remake. The iconic “Look Both Ways, Regina” slogan was displayed on buses across California, referencing the famous bus collision scene from the original movie.
In a city like Los Angeles, where visibility is key, this OOH campaign stood out for its clever use of transit ads and its pop culture reference. The bold, pink lipstick-inspired design turned a simple bus ad into a viral sensation, demonstrating the power of OOH advertising to create culturally relevant moments.
Learn more about the Paramount campaign here
Our Expertise in OOH: Bringing Your Brand to Life
As we’ve seen in these campaigns, the best OOH advertising isn’t just about putting your message in front of an audience—it’s about making sure it connects in a meaningful way. Whether you’re launching a major global event, raising awareness for a cause, or showcasing your brand in a unique and creative way, we specialize in creating OOH campaigns that make an unforgettable impact.
Our team brings expertise in everything from concept creation and visual design to logistics, location booking, and installation. We work with you to understand your brand’s goals and craft OOH activations that capture attention, spark conversation, and drive measurable results.
If you want to create an OOH campaign that stands out in 2024, let’s collaborate to bring your vision to life. Whether it’s a large-scale activation or a localized, high-impact display, we’re here to help you connect with your audience in the most unforgettable way possible.
