What we did

  • Concept Creation & Ideation
  • Install & Logistics
  • Prop Design & Build
  • Set Build & Development
  • Design & Visuals
  • Location Booking
  • Event Staffing and Management
  • OOH Advertising Creative & Production

Paris Olympics Hospitality: 100 Days to Go

We celebrated the 100 day countdown to the Paris 2024 Olympic Games in style, with a promotion of On Location’s official hospitality packages.

The Objective

On Location came to us with the objective of creating a stunt activation that would drive awareness of the hospitality packages available for the Paris 2024 Olympics.

The activation needed to highlight the once-in-a-lifetime experience of witnessing top-tier athletic performances, while enjoying VIP treatment, luxury accommodations, fine dining and hassle-free services.

The goal was to evoke a sense of excitement, urgency and aspiration among the target audience, emphasising the goosebumps-inducing moments of witnessing athletes achieve greatness and how it’s best to experience this from hospitality seats.

The Solution

To combine the magic of an Olympic sport with the benefits of official hospitality – our concept, a live billboard with synchronised swimmers and a luxury bar inside of it.

The centrepiece was a giant water tank, almost 6m wide and 3m tall, turning it into an On Location branded billboard in the heart of Covent Garden Piazza. We worked alongside the brilliant Aquabatix team to bring the idea to life and provide synchronised swim performances every half an hour for the duration of the activation.

Alongside the swim billboard was a luxury hospitality area, complete with complimentary Moet for invited guests as well as coffees and french pastries too. Guests were checked in, looked after and served by our host team.

The activation was attended by ex-Olympians Greg Rutherford, Laura Kenny and Jason Kenny, who were interviewed in front of the tank for television. A number of relevant, high-profile influencers were also invited down to enjoy the stunt, capture their experience and share it with their audiences across social channels.

The crowds of fans and passers-by, who stopped to watch the ex-olympic swimmers perform, had the chance to meet and greet them at the step ‘n repeat board – a great UGC opportunity that maximised social sharing.

Through 19 performances over the 9 hours of activity, this stunt showcased just how spectacular the Olympic Hospitality packages can be and drove huge amounts of traffic to On Locations website.

We also designed and produced a series of OOH advertisements that launched throughout London, in the vicinity of the Covent Garden area, to drive awareness and attendance for the activation. These included digital billboards and a front page banner in the Metro newspaper.

To further drive the acquisition of sales leads for the packages, we designed and oversaw a 1-month long activation in one of Heathrow’s British Airways lounges, giving people the opportunity to win a luxurious trip to Paris and, in turn, find out more about the hospitality packages available for purchase.


The stunt has received worldwide press coverage, securing the front page of The Times, BBC Breakfast show on BBC News, ITV News, Channel 5 News, and in publications like Tatler Condé Nast or MailOnline, with press coverage reaching as far as Australia and Asia!

  • Campaign reach of up to 1.4bn+ (based on circulation/viewership)
  • UK Ecomm sales for week of Stunt increased by 76% compared to the previous week
  • Web traffic for April almost doubled compared to the previous month
  • Leads also saw an increase MoM – 1279 UK leads generated in April vs 951 in March
  • B2B rev in the UK saw an increase of 21% MoM