Bold, Interactive Experiences That Drove Global Engagement
Brand activation took centre stage in 2024. More than ever, brands moved away from passive promotions and leaned into immersive experiences that encouraged people to interact, share, and remember. At Sketch, we were at the heart of it all—crafting brand moments that connected emotionally, culturally, and socially.
From mochi on the move to toothbrush test drives, here’s a look at the standout activations we created—and a few global moments that caught our eye along the way.
The Brand Activations We Brought to Life
Tortilla – Quesadilla 5000
To launch Tortilla’s latest quesadilla, we built the Quesadilla 5000—an interactive, tongue-in-cheek “machine” that transformed lunchtime in Greenwich into a playful event.
We didn’t stop there. A custom-built bike version hit the streets of London, dishing out hot samples while generating buzz, smiles, and selfies. This mobile brand activation proved how experiential design can turn product sampling into memorable moments.
Read more about the activation here
Oral-B – Test Drive Experience
This wasn’t your average dental demo. For Oral-B, we created an immersive pop-up lounge where visitors could test the iO electric toothbrush in actual sinks.
They could also engage with branded content, chat with hygienists, and win prizes through a spin-to-win mechanic. With highly shareable spaces and hands-on engagement, this activation turned a routine product trial into a premium experience.
Read more about the activation here
Little Moons – House Boat Tour
We gave Little Moons a float-worthy twist. A pink-wrapped houseboat toured cities from London to Birmingham, serving over 75,000 mochi samples along the way.
The experience blended creativity, sampling, and social buzz—proving that when executed right, even traditional tactics like sampling can feel new, exciting, and Instagrammable.
Read more about the activation here
Global Brand Activations That Caught Our Eye
We’re always watching what’s happening worldwide. In 2024, several standout brand activations reminded us how powerful bold, creative thinking can be:
- Pinterest’s Manifestival
Pinterest brought its platform to life through vibrant, tactile installations. The activation encouraged guests to move from inspiration to action, showing how brand experiences can be deeply personal yet digitally resonant.
Read more about the activation here
- Heineken x Bodega’s Boring Phone launch
This clever campaign promoted digital detox through a minimalist phone. It was more than a gimmick—it beautifully aligned product intent with immersive brand storytelling.
Read more about the activation here
- Frito-Lay’s Cheese Chapel at Super Bowl LVIII
A legal wedding venue covered in Cheetos orange? Yes, really. This high-profile activation blended humour, fandom, and cultural relevance to create one of the most talked-about moments of the year.
Read more about the activation here
Looking Ahead: Let’s Create the Next Big Brand Activation in 2025
At Sketch, we believe brand activations should surprise, delight, and drive genuine human connection. Whether you’re planning a national tour, a one-off stunt, or a bold pop-up experience, we’re here to turn big ideas into real-life impact.
Let’s not just follow trends. Let’s lead them. Together, we’ll build something brilliant in 2025.
We don’t just follow trends—we help shape them.
