Tortilla: Quesadilla 5000

What we did

Design & Visuals
Specialist Build
Install & Logistics
Event Staffing & Management

Tortilla: Quesadilla 5000

Tortilla came to us with an idea to combat Britains boring lunches and provide an exciting alternative to the standard sandwich offering, here in the UK…

We were challenged us to launch the exciting new Tortilla Quesadilla offering in a way that would create a buzz and invite Londoners to trade in their usual lunchtime meals for something a bit more exciting. The goal was to make their new Quesadilla a must-try experience that would not only stand out but also leave a lasting impression.

The Solution

Introducing the Quesadilla 5000 – a unique and eye-catching creation designed to transform boring lunches into delicious Quesadilla’s. We created and crafted a vibrant, larger-than-life ‘machine’ that slotted perfectly into Tortilla’s Greenwich storefront and connected straight to their kitchen.

Passers-by could utilise a series of doors, hatches, switches and buttons to swap their boring lunches for a freshly grilled quesadilla. The installation was designed to draw in curious minds and hungry customers, offering a fun and interactive way to experience Tortilla’s new Quesadilla offering.

The result? A lunchtime glow-up that was nothing short of a sensation. The Quesadilla 5000 grasped public attention, delighted tastebuds, and generated plenty of excitement around Tortilla’s fresh take on the beloved dish. It delivered hundreds of the new product and, of course, left happy customers lining up for a taste!

In addition to the store activation, we produced a Quesadilla 5000 bike. The bike travelled around London delivering free quesadillas to those with boring lunches to swap! A great way to maximise branding throughout the city and spread the reach of this launch campaign.

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