What we did
With a high percentage of consumers still choosing manual toothbrushes, Oral-B approached us to get consumers to trial an Oral-B electric brush and feel the benefit of going electric.
The core objective of the campaign was to drive mass consumer trial. A secondary objective was to communicate the product specific benefits of the Oral-B iO product range.
The spin to win was used as a hook to draw consumers in – to take part they needed to take a Test Drive – prizing included products worth upto £400. The UGC backdrop was used a platform for genertaing social content
Product display areas allowed consumers to touch and feel the range. AV content on the screens was used a touchpoint for communicating product benefits
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