What we did

  • Set Build and Development
  • Prop Design & Build
  • Location Booking
  • Install & Logistics
  • Production Drawings & Visuals
  • Event Staffing and Management

Oral-B: Test Drive

With a high percentage of consumers still choosing manual toothbrushes, Oral-B approached us to get consumers to trial an Oral-B electric brush and feel the benefit of going electric.

The Objective

The core objective of the campaign was to drive mass consumer trial. A secondary objective was to communicate the product specific benefits of the Oral-B iO product range.

The Solution

We designed, produced and installed the multi-function ‘Test Drive’ experience to help Oral-B achieve their objectives. The stand was 7m x 5m, featuring 6x individual sink units, 2x hi-def LED screens, product display units, a UGC backdrop and a spin-to-win prize wheel
Each individual sink unit was run by a professional dental hygienist, who facilitated the product trial for participants, guiding each guest on the best way to achieve clean teeth using the iO toothbrush.
The spin to win was used as a hook to draw consumers in – to take part they needed to take a Test Drive – prizing included products worth upto £400. The UGC backdrop was used a platform for genertaing social content

Product display areas allowed consumers to touch and feel the range. AV content on the screens was used a touchpoint for communicating product benefits

To further maximise the reach of this campaign, Oral-B invited down key influencers to take part in the Test Drive and share the experience with their audiences.

The Results

  • 262,885 Total Opportunity to See
  • 2,000+ One-to-One Interactions
  • 1,065 Test Drives
  • 18,105 Word of Mouth Reach
  • 4,392 Coupons Distributed
  • 1,197 Goodie Bags Distributed
  • 173 iO Toothbrush Prizes Won