Hostelworld and Gold Coast Tourism have created a hostel entirely made of sand in an activation in Broadbeach on Australia’s Gold Coast.
In what’s been billed as a world-first activation, a whopping 24 tonnes of sand have been used to create the hostel, which is over four metres tall and took three weeks to build. It features two exclusive accommodation spaces for guests – an eight-bed dorm and one private double room – with a variety of food, drinks, live music and activities on offer.
The structure was created by production designer Jon Dowding, whose feature film achievements include Mad Max and The Blue Lagoon, and world champion sand sculptor Denis Masoud.
The activation is designed to build awareness of Hostelworld in Australia and abroad, as well as showcase the Gold Coast as a top travel destination.
Located on Kurrawa Terrace in Broadbeach, the Sand Hostel is open to the public from 20 to 22 September – you can find out more here.Tags: activation, Experiential, Gold Coast, hospitality, hostel, PR Stunt