Stunt of the week: the ultimate holiday inflatable!

TravelSupermarket's Ultimate Inflatable summer activation

It’s high summer and we love a good holiday themed event and this fun summer stunt from TravelSupermarket ticks all the boxes for us – the ultimate holiday inflatable! Forget swans, lilos and rubber rings, TravelSupermarket has produced a new holiday inflatable, designed in response to customer research which reveal British holidaymakers’ inflatable woes. The research […]

When the heat is on: 5 summer activations for a heatwave

7Up's social thermometer

As much of Europe swelters in temperatures over 40C, here’s a selection of 2017’s cleverest experiential activations and promotions that tap into the heat of summer… 7Up social thermometer It’s not just the British who like to complain about the heat. Every summer, heat takes over the conversation in Latin America: people talk on the […]

12 PR stunts that won summer

UBER Ice Cream summer stunt

Just like the British summer, a PR stunt can be unpredictable, but done right it’ll stop people in their tracks and deliver a ton of coverage. PR stunts can be a risk for any brand, but the powerful marketing potential that’s up for grabs is hard to resist. And they don’t need to be big and […]