When the heat is on: 5 summer activations for a heatwave
As much of Europe swelters in temperatures over 40C, here’s a selection of 2017’s cleverest experiential activations and promotions that tap into the heat of summer… 7Up social thermometer It’s not just the British who like to complain about the heat. Every summer, heat takes over the conversation in Latin America: people talk on the […]
Stunt of the week: McDonald’s drive-thru with a difference
McDonald’s recently gave new meaning to the term “fast food” with a clever experiential campaign that took the drive-thru concept to a whole new – and amusing – level in our stunt of the week. Truck stop The brand created the unfortunately named ‘Drive-Thruck’ and took to the streets of Brazil (the name comes from […]
