When the heat is on: 5 summer activations for a heatwave
As much of Europe swelters in temperatures over 40C, here’s a selection of 2017’s cleverest experiential activations and promotions that tap into the heat of summer… 7Up social thermometer It’s not just the British who like to complain about the heat. Every summer, heat takes over the conversation in Latin America: people talk on the […]
Pride 2017: 6 of the best campaigns
Our pick of the best marketing activity and activations celebrating this year’s Pride month Skittles removes the rainbow for Pride Skittles is known for its rainbow-coloured sweets, but the brand flipped its branding for Pride by going monochrome. The activation showed support for the LBGTQ+ community by using a rainbow-less float in the parade with […]
Promo activations celebrated at Cannes Lions
Thousands of people from nearly 100 countries working in creative communications, entertainment, design and tech descended on the South of France in June for the Cannes Lions International Festival of Creativity. Since 1954 it has been the place to find out where the industry is heading and a celebration of advertising creativity. The Lion is […]
