What we did
For the first time in their history, Wish brought the weird and wonderful World of Wish to life, in a real world space!
Following a refresh of their brand image, Wish decided it was time to recreate their online realm in an IRL setting and give both their current users and potential new customers a chance to take a deep dive into the immersive World of Wish.
We worked with the teams at Wish and SEC Newgate to curate a brand experience like no other!
There was a myriad of colourful and whacky rooms on offer at the World of Wish!
Guests could wander The Museum of Bad Gifts and Forced Smiles, immortalising some of the worst gifts in history, before perusing the Pet Parlour, with an array of stylish outfits for pets, complete with a doggie runway. The Sparkle Room, showcased a plethora of jewellery and glittery getups available on the site. The Space of Surreal, a truly mind-bending experience and the Cozy Room, powered by Klarna, featured a snuggly sofa made up of over 250 cuddly toys!
The pop-up had a nail technician on hand for bespoke manicures in Wish Green and Klarna Pink and even temporary tattoos of the two brand logos.
The first evening of the World of Wish was an invite only, experiential banquet attended by influencers and media from across Europe. The menu was carefully curated in line with the outlandish, imaginative World of Wish activation. From a savoury candy box to a sweet, mushroom garden and everything in between – all of guests’ senses were tantalised in a tongue twisting display of culinary magic!
Following on from the media banquet, the activation was open for 2 full days for the public to come and enjoy!