Turn Off The Lights in Parliament
In Brief
Green energy company ‘Utilita’ wanted to make a statement by projecting their message onto the Houses of Parliament – ‘Will the last people to leave, please turn out the lights #EnergyHigh5’
In Detail
Utilita have done their research, prior to their #EnergyHigh5 campaign (due to launch in January 2020) which has been created to help millions of households across Britain reduce their energy usage by a minimum of £163 a year!
Their research showed that, after a substantial increase in the previous few years, the majority of UK voters have called on the next government to reduce parliament’s energy consumption in 2020. So, during the week of the general election, Utilita asked us to project their message onto the side of Parliament in an effort to influence the government to lead by example, make a change and reduce their energy consumption.
Media Coverage
18 pieces of coverage (15 online and 3 print) including; The Mirror, The Daily Star, The Independent, MSN News and more…
An online readership value of 1.1 billion!
The campaign received 969k coverage views!
