CAMPAIGN SUMMARY

Wrigley’s PR wanted to spread the word about their new on pack promotion with a high impact experiential event
The ‘Tooth Fairy’ promotion promised that every 1 in 10 packs of Wrigley Extra wins £5.

WHAT WE DID

Product Sampling

Set Build and Development

IN DETAIL

We Are Sketch designed and bespoke made a 7m long floating pillow and installed it at Victoria Station
The size of the pillow meant maximum brand visibility and provided a base from which to sample the product
Brand Ambassadors then sampled thousands of packs of Wrigley Extra Ice gum from branded pillowcases to commuters at the station

Over 12,000 samples given away during 1 day at the station
OTS of 446,128
WoM reach of 1,740,000

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