What we did

National Geographic T. Rex Autopsy

Sketch teamed up with Premier and The National Geographic Channel to produce a PR stunt that would cause a stir in central London. The stunt was to promote National Geographic Channel’s new television show T. Rex Autopsy which was to be aired at 8pm on Sunday 7th June. The idea was to transport a replica T.Rex across central London and make it appear to be on its way to National Geographic HQ.
Although the overall idea was fairly simple this large-scale project required keen attention to detail and logistical know-how.

The Brief

  • Create a life sized and life like replica of a T. Rex covered by a blood stained sheet.
  • Transport the beast around iconic locations and tourist hotspots around central London.
  • Organise for the beast to be transported around the country for a few cameos

In Detail

Using imagery taken from the creation of the show T. Rex Autopsy and thorough research. Create a life-like and sized replica of a T. Rex.

Organise the logistics of moving the dinosaur around a busy city centre at rush hour by mapping out the best routes for the T. Rex plus its 18 tonne delivery system.
Ed Sayer, VP Commissioning, National Geographic Channels International, said: “We are thrilled to be unveiling T. Rex Autopsy to British audiences this Sunday, a one-off special event featuring the world’s first full-size, anatomically complete recreation of a Tyrannosaurus Rex, made in line with the latest paleontological discoveries. To mark this occasion and the start of Jurassic Week on National Geographic Channel, a replica T. Rex hit the streets of London to give the public a taster of what is to come.

Whilst the replica went on a fleeting journey, National Geographic Channel viewers will get the unprecedented opportunity to witness the dissection in a cutting-edge science experiment, as four intrepid scientists get to the heart of what made this fearsome creature tick.”

Media Coverage

Included highlights such as Express, Sun, Standard, Mirror, Metro, One Show, Newsround, and London Tonight