What we did
This summer Pet Plan activated with Sketch and Mischief in Victoria Park with their giant dog bowl, a 4m wide colourful ball-pit for the pups to play in.
Pet Plan were looking for a fun, creative and unique installation in Victoria Park, and Sketch were happy to come up with the giant dog-bowl activation, featuring a 4m wide dog bowl filled with multicolour balls for the pups to play in and have their photos papped. This was both a hilarious and special way to bring attention to the brand, and highlight the cost of living crisis and the consequences this can have for pet-owners. With 1 in 5 pet owners having to cut back on spending on animal food, Pet Plan wanted to raise awareness to the pets which might be going hungry in the current economic situation. Bringing to light Pet Plan’s work with The Pet Food Partnership, charities working to fight hunger and food waste, the dog-bowl was surrounded by QR code A-boards to let passers by make donations to the pets that need it.
Working for Pet Plan, we designed and installed a giant, 4m wide fibreglass ‘Bowl Pit’, aimed at mimicking a giant dog bowl. Inside the giant blue branded bowl, thousands of colourful ball-pit balls completed the activation, as well as a ramp to allow easy access, especially for the smaller canine companions. We went live in Victoria Park, and alongside the ‘bowl-pit’ itself, bespoke branded seating was set up in the shade, and A-boards complete with QR codes were dotted around the site, allowing passers by to see what was going on, and donate to the partner charities working to ensure all pets are able to have happy meal times in the midst of the cost of living crisis. Working with Dog’s Trust, Battersea, Cat’s Protection and FareShare, all charities working to prevent hunger and food waste, Pet Plan donated £100,000 to help feed hungry pets and The Dog Bowl-Pit was the perfect, eye-catching way to raise awareness for the cause while also giving passing pups a chance to play in the sun during their daily walk.