What we did
- Prop design & build
- E-waste sourcing
- Visual Mock-Ups
- Venue booking
- External branding
- Event staffing & management
- Food & Beverage Catering
Nokia: Museum of Un-Natural History
Circular is a revolutionary new subscription service for Nokia phones that rewards people the longer they keep their device. To mark its launch, The Romans (on behalf of HMD: Nokia) came to us to produce the Museum of Unnatural History – a unique and futuristic look at the problem of “e-waste”. Switching bones with phones, the exhibition showcased e-waste as artefacts in the same way you would expect to see relics excavated from historical sites today.
In Brief
The Museum of Un-Natural History was an idea born to raise awareness of the growing issue of e-waste and to showcase the devastating impact it has on our planet. We were tasked with creating a pop-up gallery that showcased a number of alarming statistics around the topic of e-waste, through bespoke-made ‘artefacts’.
In Detail
We located and booked a pop-up gallery space in Shoreditch to host the Museum of Natural History for 2 live days. The museum was open to the public to wander in and learn more about their own bad e-waste habits and how they can do their part to reduce the global impact by signing up to the ‘Circular’ subscription service.
We conceptualised, designed and produced 10 individual museum style exhibitions that each highlighted it’s own key statistic. Each individual ‘artefact’ is listed below:
Profiling the Past – Fossil Phones – Time Tells – All Tied Up – Weight of the World – Beneath the Surface – Handset Hoarders – Personal Use – Material World – Circular
These installations ranged from a suitcase, filled with 23kg of e-waste – showcasing the amount produced by the average brit each year, to a giant globe with charger cables wrapped around it – highlighting that there are 140 million cables (left over from discarded household tech) held in people’s homes across the UK, which is enough to go around the earth 5 times!
The final exhibition was an infinity mirror installation, with a Nokia device displayed inside, designed to be the final impact moment. The circular shape and continuous reflections represented the infinitely ongoing nature of HMD’s new ‘Circular’ service.
The pop-up was live for 2 days and had a team of promotional staff on-hand to talk to visitors about the installation and explain how they can sign up for Circular and reduce their contribution to the global e-waste crisis. On the first day, press and media were invited down to get an exclusive first look at The Museum of Un-Natural History. We even served them a range of luxurious canapés and champagne!
