What we did
To promote the arrival of Netflix’s brand-new series ‘The Irregulars’ – we transformed the iconic Baker Street Tube station with a complete raven takeover!
Set in Victorian London, the series follows a gang of troubled street teens who are manipulated into solving crimes for the sinister Doctor Watson and his mysterious business partner, the elusive Sherlock Holmes. As the crimes take on a horrifying supernatural edge and a dark power emerges, it’ll be up to the Irregulars to come together to save not only London but the entire world.
To tie in the Sherlock theme, we activated this takeover at Baker Street Station and incorporated the iconic statue of Detective Holmes in our design and installation.
We sourced just over 900, life-like birds from which we created numerous displays on the walls, canopies, roundels and other surrounding areas of the station… even the bus stop! It appeared as if they had completely swarmed Baker Street.
We produced giant, 3D letters, in the style and font of ‘The Irregulars’ logo and installed them on top pf the main entrance canopy of the station. The letters were coated in an activated UV paint that enabled them to glow, brightly in the darker hours of the night. This technique was also applied to the eyes of each and every raven, giving the installation an eerie, supernatural feel.
This stunt received extensive coverage across social media on multiple platforms, featuring on Netflix’s channels as well as the show’s stars’ and many more outlets!