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Netflix: Red Notice

Since Hollywood superstar Ryan Reynolds purchased Wrexham FC, only one original team sponsor remains… ‘Ifor Williams’. Netflix approached us to put their new movie trailer on an Ifor Williams trailer!

In Brief

We helped Netflix surprise lucky locals of Welsh town, Wrexham, with unseen clips from global superstar (and Wrexham FC owner) Ryan Reynolds’ new film ‘Red Notice’.

In Detail

We celebrated the launch of Netflix blockbuster ‘Red Notice’ (and of course Ifor Williams’ loyalty) by rigging an LED screen on one of their trailers, which travelled throughout Wrexham, playing the trailer of club owner, to the lucky locals. Even the town Mayor got a sneak preview!

We brought to life the trailer-on-a-trailer concept by rigging a 5m LED screen to an Ifor Williams trailer. We also sourced a Range Rover and branded it with ‘Netflix: Red Notice’ vinyl lettering and this was the vehicle that towed our modded trailer around the town of Wrexham.

Our trailer visited Wrexham Town Square, where the Mayor of Wrexham was appointed an exclusive preview of select Red Notice scenes. It then made its way over to Wrexham AFC where the men and women’s team had just been training. They too were then shown clips of their club owner’s new movie. Lastly, it was driven to Ifor Williams’ HQ where the staff were also given the opportunity to see the exclusive clips and have a look at their trailer all kitted out!

Media Coverage

The stunt and content generated extensive broadcast, print and online coverage including the likes of; The Evening Standard, ITV News, Sky News, Time Out, Heart Radio and the Daily Mirror