We delivered the production and on-site operation of the Nationfried Fusion pop-up, translating the campaign into a fully immersive environment where every detail tied back to the fusion food concept.

The branding ran throughout the space, from posters and props to bespoke packaging and signage. Outside, the venue was completely transformed with fully vinyl-wrapped signage, creating a strong visual presence before guests had even stepped inside. Inside, mirrors, lighting and branded details helped build out the environment, while the tables were given a Nationwide twist, styled to look like oversized new student bank cards.

The food experience continued the fusion theme with a menu designed to surprise guests. Chicken fry sliders, butter chicken pizza and chow mein burritos put unexpected spins on familiar favourites, while dual slushies, ice cream and fries added to the playful, indulgent feel of the menu.

We also helped bring the Nationfried merchandise to life, with illustrated printed T-shirts, branded chopsticks and locked lunchboxes adding tangible takeaways to the experience. These details extended the campaign beyond the food itself, giving guests something memorable to wear, use and share.

The evening was brought to life further by influencers Max Khadar and Chloe Burrows, who joined guests in the kitchen and got involved with the live cooking. Their presence added an extra layer of energy to the pop-up, helping create the informal, social atmosphere the experience was designed around.

Running from 6–9pm, the result was a fully branded food and culture experience that combined Nationwide’s student offering with the playful world of Nationfried, bringing together distinctive design, unexpected food, custom merchandise and live entertainment in one Hoxton pop-up.