What we did
- Location Booking
- Event Licensing
- Prop Design & Build
- Set Build and Development
- Install & Logistics
- Production Drawings & Visuals
- Event Staffing and Management
Little Moons: Refreshos Pop-Up
To celebrate the launch of Little Moons’ new Lemon & Elderflower Refreshos, we partnered with Visible PR to create a playful, high-impact pop-up in the heart of Islington. Inspired by the sunshine and energy of the Amalfi Coast, the activation transformed Crumb into a bright yellow sorbet parlour designed to stop shoppers in their tracks, encourage social sharing and drive trial of the new flavour.
Fronted by viral lemon sorbet sensation Mattia Cretella, the weekend combined experiential design, sampling and creator-led content to turn a supermarket launch into a social-first moment.
The Objective
Little Moons wanted to launch its new Lemon & Elderflower Refreshos in a way that felt unexpected and culturally relevant. The activation was built around bringing Mattia Cretella – the viral ‘Prince of Lemon Sorbet’ from the Amalfi Coast – to the UK, using his popularity to create buzz online and in person.
The Execution
Partnering with Visible PR to design and deliver a fully immersive pop-up experience in Crumb, Islington. The space was transformed into a bright yellow Lemon & Elderflower Refreshos sorbet parlour, complete with playful styling, oversized lemons and interactive moments designed to drive both footfall and social sharing.
The activation included a full venue takeover, branded sampling station, a bespoke ‘In My Lemon Era’ mirror moment and Amalfi-inspired set dressing throughout. We also helped manage the guest experience on site, providing staff and brand ambassadors to help drive more interaction, creating a campaign moment that extended far beyond the space itself through TikTok, Instagram and user-generated content.
The response exceeded expectations.
The Numbers
- 5,000 Samples Distributed
- 4 million Tiktok Views and more across all social platforms
