What we did
Creative Ideation & Concept Development
Prop Design & Build
Graphic Design & Bespoke Artwork
Audio Editing and Install
Installation & De-Rig Logistics
On-Site Production Management
For Glastonbury Festival 2025, global charity WaterAid needed more than a practical toilet — they needed a festival brand activation that would capture attention, entertain festival-goers, and drive awareness of the global sanitation crisis in a bold, unexpected way. That’s where we stepped in.
Together with WaterAid — and this year’s surprise Glasto legend, Rod Stewart — we created the Boombox Bog: a gloriously over-the-top, 80s-inspired immersive installation designed to stop people in their tracks and start meaningful conversations.
Our concept? A larger-than-life, Rod Stewart-approved festival loo, styled like a retro boombox, wrapped in leopard print and built with sustainable materials. Every element, from the external design to the interior experience, was crafted to engage, entertain, and educate.
Exterior Highlights:
– Bold experiential design featuring Rod’s signature, oversized speakers you could sit in, and vintage cassettes lining the walls — showcasing WaterAid’s and Rod Stewart’s Greatest Hits
– Eco-conscious build using recycled materials and sustainable finishes
– Ribbon archway and graphic signage to maximise visual impact and UGC appeal
Interior Experience:
– A custom voice note from Rod himself, triggered via motion sensor
– Vintage cassettes, bespoke artwork, disco balls, and 80s-inspired visuals
– Neon overhead headphones and a back-of-the-door mirror for the ultimate toilet selfie moment
Messaging Integration:
– WaterAid’s powerful stats on sanitation inequality were creatively embedded into the design
– QR codes linked to donation pages and campaign info
– All messaging was developed to be both educational and shareable, driving brand storytelling in real time
On-Site Production & Festival Logistics
Placed next to Glastonbury’s iconic Pyramid Stage, our production team handled full on-site logistics, including installation and de-rigging. The Boombox Bog welcomed thousands of festival-goers and became one of the most talked-about experiential installations at Glasto 2025.
This festival activation delivered across the board:
– Thousands of visitors and queues throughout the event
– National media coverage including The Evening Standard
– High social engagement with hundreds of shares and selfies
– Amplified WaterAid’s message: 1 in 5 people globally still lack access to a decent toilet
– Demonstrated the power of experiential marketing to combine humour, creativity, and cause-driven communication
As Rod himself said:
“They might not be sexy, but they’re life-changing.”
The Boombox Bog proved that with the right creative concept, even a toilet can spark global awareness—and deliver unforgettable brand experiences with heart, humour, and purpose.
