Our solution to the brief was the ‘Sleeping Savings’ sculpture. A huge 8m x 3.5m sleeping giant, made up of over 2,000 fake bank notes – which we situated in Canary Wharf, the UK’s financial capital.

The activation was live for 3-days and placed just outside Canary Wharf Station, targeting the district’s commuters. As part of the activity, we set up 2x branded coffee carts who gave out reusable, Flagstone-branded coffee cups and tote bags. Our team of promo staff distributed the products to those who were interested in finding out more about Flagstone and how it could benefit their savings.

Supported by specialists from the brand, the team explained and demonstrated the benefits of the platformed and encouraged people to visit the website to find out more and register for the app.