What we did
We were approached by Disney to create an exciting event, in their flagship London Store, to celebrate Frozen’s 10th Anniversary, as well as the launch of their new film, ‘Wish’.
Over the course of the event, we welcomed 300+ guests of all ages, with a host of celebrities and their families in attendance to kick off the holiday season in Disney’s signature style. We brought the magic of ‘Frozen’ and ‘Wish’ to life through a range of activations, installations and entertainment located both inside and outside the store.
As invited guests arrived, they would be greeted by realistic snowfall and stacks of giant 3D Christmas presents outside the storefront, creating a magical first moment upon entry.
Inside the store, we produced and installed a range of bespoke props and displays. These included an interactive wishing well, where visitors could write a wish and send it down the well in a bucket. In return for your wish, the well made a magical chime sound as the wish was received! We also did a bespoke, Frozen themed grazing table display, a christmas craft table, sweetie station and hot chocolate cart too…
The Disney Choir enchanted the crowd with timeless carols and Disney’s hit songs, accompanied by special appearances from Christmas Mickey and Minnie Mouse, Goofy, and Pluto characters to greet the excited attendees.