What we did
- Location Sourcing
- Install & Logistics
- Specialist Eco-Building
- Prop Design & Build
- Set Build & Development
- Event Staffing & Management
Corona: Natural Bar
Corona wanted to celebrate the launch of their new beer recipe that uses only natural ingredients by creating a bar, serving their new product, that was also completely made from natural materials.
In Brief
We were set the challenge to only use naturally-occurring, sustainable materials when producing this bar whilst having to ensure it was fully operational for the duration of a week, serving Corona to pre-booked and walk-in guests and visitors.
In Detail
In order to build the Corona Bar – down on Porthminster beach – from completely natural materials, we partnered with eco-build specialists InBuild to source suitable materials as well as to fabricate, construct and install all of the build elements in a completely natural and sustainable manner.
The key building materials used for this build were sand, cob and clay. All were used to fabricate 6 seating areas – including the furniture, a branded back wall with sand art murals and a fully-functioning bar to serve Corona product from!
Once installed, the bar ran for 5 live days and was managed by a team of hosts and waitresses, sourced by Sketch, who ensured that the pop-up bar ran smoothly and adhered to all COVID regulations. There was an online booking system for locals and tourists alike to reserve their spot to enjoy the experience and share it with friends and family.
Media Coverage
The Corona Natural Bar received over 150+ pieces of coverage including; The Sun, The Mirror, Cornwall Live, Campaign Magazine and many more… !
