What we did
Bosch encourage people to embrace the mud, in promotion of their powerful 2-in-1 mop vacuum…
Our good friends at Smarts PR came to us with the idea of creating a super mucky mudslide in London’s very own Mudchute Farm.
We designed and produced the 3m tall inflatable slide and created the idea mud solution (a mixture of soil, water and clay) to make the slippy-but-sticky muck – the perfect mess!
The slide was launched by Made in Chelsea’s very own Binky Felstead. She embraced the mud and went down the slide numerous times for the press shoot. The slide was then open to the public as a bookable experience, as well as being available for visitors of the farm on the day. The activation was supremely popular, seeing plenty of families (kids and parents alike) make the most of the Bosch Mudslide for the day it was live.
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