What we did

  • Location Booking
  • Prop Design & Build
  • Set Build and Development
  • Install & Logistics
  • Production Drawings & Visuals
  • Event Staffing and Management

Bosch: Mop The Dog

We brought to life Smarts’ ‘Mop The Dog’ idea to the launch of of Bosch’s brand new Unlimited 7 Aqua

The Task

To highlight the product features and benefits of the new Unlimited 7 Aqua whilst drive product trial, press coverage and social noise.

The Solution

A giant, 2m tall, animatronic dog – Mop was made with a metal skeleton, motors, foam muscle forming and over 300 old mop heads to create his fur.

Mop was initially installed at Battersea Park, where it was pictured with Helen Skelton and drew the attention of many local dogs and dog walkers alike.

Mop then visited the Trafford Centre in Manchester, where shoppers had the chance to trial the new product by cleaning up his mess. Mop would shake off ‘mud’ onto the branded flooring, which could then be vacuumed away using the new Unlimited 7 Aqua.

Coverage included; The Sun, The Mirror, The Express, Yahoo News and more…

The activation at Trafford Centre was seen by over 20,000 people!