What we did
- Location Booking
- Install & Logistics
- Specialist Build
- Prop Design & Build
- Set Build & Development
- Event Staffing & Management
- Merchandise Production & Distribution
Bloomsbury: Diane State
In Brief
To celebrate Bloomsbury Publishing’s 40th anniversary, we were tasked with bringing their iconic Diana the Huntress logo to life in a way that would create a memorable, public-facing moment and generate awareness around the milestone.
In Detail
We transformed Bloomsbury’s iconic Diana the Huntress logo into a life-size sculpture, bringing a recognisable symbol from the brand world into the real world. Installed in Bedford Square outside Bloomsbury’s London HQ for two days, the striking blue statue stood proudly on a pedestal made entirely of books, creating an interactive photo opportunity for visitors and passers-by.
To bring the experience to life, the installation was accompanied by free book giveaways and Wandering Chapters, a roaming book experience inviting people to discover and take home their next read.The result was a playful, highly visual activation that celebrated Bloomsbury’s identity while turning the brand’s love of books into a tangible experience in the heart of London.
Media Coverage
- Featured in The Times, The Bookseller and BookBrunch.
- Over 10,000 interactions across social media posts.
- Over 250,000 views on Instagram, far above average.
- 400+ interactions with Diana Base communications.
