Working alongside Dude London, Sketch supported the rollout of a city-wide activation designed to appear in unexpected, high-energy environments. The campaign showed up across some of Dublin’s busiest pubs and streets through a series of playful, well-timed touchpoints,  including bespoke street signs, stickers and cheeky messages printed onto Guinness pints.

Each element was designed to feel native to its surroundings while subtly interrupting the moment, creating a balance between humour and message. By embedding the campaign directly into the St. Patrick’s Day celebrations, the activation encouraged organic engagement and social sharing, reaching audiences in a way that felt both relevant and memorable.

Sketch was responsible for designing and producing all physical campaign assets, as well as supporting content capture across the weekend. The team also managed logistics, venue coordination and on-the-ground delivery to ensure a seamless rollout across multiple locations.