What we did
- Location Booking
- Event Licensing
- Install & Logistics
- Production Drawings & Visuals
- Event Staffing and Management
Little Moons: Mini Parlour
With the launch of Little Moons’ new Mini Moons range, they wanted to create a playful and immersive pop-up to celebrate the new range. In collaboration with Visible PR and the Tiny Art Show, the concept centred around a miniature mochi parlour and flat, inviting guests to step into a tiny world and experience the product in a fun, unexpected way.
The Objective
The aim was to drive awareness and trial of the new Mini Moons range through an engaging, experience-led activation. The pop-up needed to attract footfall, encourage social sharing and create a memorable brand moment that felt true to the product’s miniature nature, while appealing to a young, trend-led audience.
The Execution
The Mini Parlour transformed a compact space into a detailed, miniature environment where guests could explore, sample the new flavours and take part in interactive moments such as miniature portraits, photo opportunities and giveaways.
Sketch supported the delivery of the activation from behind the scenes, managing key operational elements to ensure a smooth and successful rollout. This included location booking, event licensing, full install and logistics, production drawings and visuals, as well as event staffing and on-site management.
The result was a high-energy pop-up with a constant flow of visitors across the weekend, creating a fun, highly shareable experience that brought the Mini Moons launch to life.
The Numbers
- 7,500 Samples Distributed
