Ocado wanted to create an Easter activation that would stand out from a traditional seasonal campaign and engage adults in a more playful, unexpected way. The aim was to drive footfall over the Easter period while creating a memorable public experience that encouraged exploration, social sharing and interaction with the Ocado brand. Working in collaboration with Mischief, the activation needed to feel immersive, fun and distinctly different from a standard Easter campaign. 

We managed the production and delivery of the activation, transforming Crystal Palace Park Maze into an Easter-themed experience full of hidden surprises and interactive moments.

Guests were invited to explore the maze in search of hidden Mini Ocado vans, creating a playful twist on the traditional Easter egg hunt. Along the route, visitors could take part in a branded spin-the-wheel, collect free food giveaways and enjoy the spring atmosphere throughout the space.

The maze was brought to life with floral and vegetable displays, picnic seating areas and a series of branded moments designed to encourage guests to stop, explore and share the experience. Sketch oversaw all event production, staffing and guest flow management, ensuring the experience felt seamless from start to finish.