What we did
Prop Design and Build
Venue Dressing
Installation and Logistics
Location Booking
Staffing & Event Management
Catering
To mark the 25th birthday of Gillette Venus, Citizen Relations enlisted us to create a girls’ bathroom-inspired experience that celebrated the brand and spoke directly to its vibrant, young, and body-positive audience.
Our task? Transform a blank canvas venue in the heart of Soho into the ultimate Girl’s Bathroom Party – a playful, immersive activation that felt both intimate and iconic, capturing the essence of female friendship, self-expression, and fun. All while putting the spotlight on Venus razors in an authentic, shareable way.
Venus x Girl’s Bathroom Party was a celebration of self-care, beauty, and community. Every detail was curated to recreate the energy of those bathroom moments shared with your best friends, private, messy, fun, and real.
We handled location booking and transformed the blank venue into an Insta-worthy bathroom-scape. Think oversized mirrors, brand blue tiling, iridescent lighting, and feminine touches throughout. From bathroom stalls turned photo booths to glittering vanity stations, every corner was designed to immerse guests in the Venus world.
A highlight for social sharing, our custom-built shower photo op became the go-to backdrop of the night. Complete with branded tiles, fog effects, and mood lighting, the set created the perfect steamy setting for party pics.
The vibe was elevated further by a special guest appearance from TikTok sensation GK Barry, who mingled with fans and hosted a Q&A session with fellow content creator, Charley Marlowe. The 80+ guests sipped on cocktails and snacked on bathroom-themed nibbles served up from a neon-lit beauty bar. Meanwhile, a dedicated engraving station offered personalised razors, giving attendees the chance to remember the moment with a bespoke keepsake.
