What we did
Set Build & Development
Specialist T-Rex Build
Install & Logistics
Location Sourcing
Content Capture and Creation
Event Staffing and Management
To mark the UK launch of their latest SUV, Jaecoo partnered with Universal for the release of Jurassic World: Rebirth – and asked us to create an unmissable brand experience to match. The result? A towering cinematic-meets-automotive moment at Alexandra Palace, featuring a 4.6-metre dinosaur and Jaecoo’s new SUV dramatically staged amidst jungle foliage and rockwork.
To design and create a creative, eye-catching installation that combined Jaecoo cars with the Jurassic World: Rebirth movie – delivering a high-impact activation that drove spontaneous audience engagement.
We proposed, designed and produced the bold and cinematic installation that was installed at Alexandra Palace, transforming a section of the park grounds into a dramatic, prehistoric scene. Built into the terrain, the SUV was displayed as if mid-expedition — flanked by towering tropical greenery, custom rockwork, and a roaring 4.6-metre dinosaur. The centrepiece? A commanding “ENTER THE EXTREME” billboard tying both brands together.
Live from 28–29 June, this activation drew major attention across press, passersby and social. Guests encountered Jaecoo’s new SUV in a setting that felt straight out of the film — bold, rugged, and ready for anything.
As part of the experience, visitors were able to actually sign-up for an on-site test drive there and then. They would then be accompanied by a Jaecoo rep, along a predetermined route and back to the activation. This was a great way to drive brand awareness, product trial and generate sales leads.
