Mr Darcy sculpture stands tall at Serpentine
Taylor Herring briefed us to work with to create this sculpture of the iconic character Mr Darcy.
Jane Austin’s romantic hero emerged from The Serpentine this morning (July 8th), in homage to the famous scene in BBC’s Pride and Prejudice that was recently voted the most memorable British TV drama moment of all time.
The sculpture is to celebrate the launch of UKTVs new channel-Drama.
The location for the Mr Darcy sculpture installation is The Serpentine which fittingly was one of the most fashionable places to frequent during Austen’s era. The model celebrates the iconic scene from BBC’s 1995 television adaptation of Austen’s acclaimed novel that was published two hundred years ago in 1913.
The gargantuan sculpture stands tall at 12 feet (the equivalent of two double decker buses) and is made entirely of fibre glass. Not surprisingly, the sculpture took three sculptors, 2 months to build, construct and paint.
The Mr Darcy sculpture is to embark on a mini tour, heading firstly to Scarborough beach before settling in Lyme Park, Cheshire where the famous scene was filmed. It will stay at Lyme Park until February 2014.
General Manager of UKTV channel Drama, Adrian Wills explained, “The giant Mr Darcy in The Serpentine is a fitting tribute to one of the most memorable moments in British TV drama. Jane Austen spent a lot of time walking in Hyde Park and along the banks of the Serpentine so we would like to think she would have approved of our new dashing Darcy. Our new channel is committed to screening the very best British dramas, offering viewers the chance to watch much-loved moments including Mr Darcy’s wet-shirted confrontation with Elizabeth Bennett following his lake scene”.
Drama is an exciting new television channel from UKTV, loaded with British dramas and famous faces. The channel will show a range of critically acclaimed dramas that feature top talent. The channel is free to all UK viewers and is available on Freeview channel 20 as well as Sky. Drama launched on July 8th.
Tags: 2013, Drama, Experiential, london, marketing, Mr Darcy, PR, Pride and Prejudice, publicity stunt, sculpture, television, The Serpentine, UKTV